Every business owner knows that it’s cheaper to keep a current customer than to acquire a new one.  Just how much cheaper is where Matt Selbie comes in. Matt and his team at Oberon3 can figure it out with their Opiniator “ask-answer-act” software.  Matt saw many customer satisfaction survey companies in  his long stint in the oil industry and came to realize by the time you received the data and analyzed it, you had probably lost the customer!  He understood implicitly you needed to act NOW to correct any problem and retain a customer.

Upon founding his Portland, Oregon-based company he began serving the restaurant sector (they have since expanded to others) where customers are notoriously fickle.  With a dramatically different approach to the business, Matt found he had to educate his client first.  “We found that when we could show them a return on investment, we had their attention”, Matt muses somewhat whimsically.

Another Richard Branson fan, Matt admires Richard’s integrity above all.  “Richard is bold, but he has always taken the high road and has always been accountable”.  Like Branson, Matt understands that when the honeymoon of starting a new business is over, there are years of hard work ahead.  His determined, deliberate approach is evident in how he has built his business.  “Our biggest challenge currently is deciding which vertical will be the most profitable so we can concentrate our resources”, he wisely states.  Matt, we think you have lots of options ahead for you and your company.  Best of luck.

From their website: Opiniator is an on-the-spot customer comments card where real customers use their own mobile phone to give their feedback (scores, comparisons, benchmarks, ideas) about your business whilst they are consuming your product or service.

by Thubten Comerford and Michael Coates

This interview is sponsored by WePost Media